The Future of Exhibition Design: Trends and Innovations

Think Interior
6 min readApr 3, 2023

Exhibition design has come a long way, with technological advancements and visitors’ changing needs and preferences.

Learning about the future of exhibition design and its trends and innovations can be incorporated into an interior design course as a topic of study. In this article, we’ll look at some of the trends and advances shaping the future of exhibition design.

Interactive Exhibits

Visitors today expect to be engaged and entertained in a hands-on way. Interactive exhibits, such as touchscreens, virtual and augmented reality experiences, and even interactive art installations, are becoming increasingly popular. These exhibits provide visitors with a more immersive experience and allow them to connect with the content on a deeper level.

One of the biggest trends in exhibition design is the use of interactive exhibits. Interactive exhibits engage visitors more actively and immersively, encouraging them to touch, explore, and learn. These exhibits can take many forms, from virtual reality experiences to hands-on activities that require visitors to solve puzzles or complete challenges. The goal is to create a more dynamic and engaging experience beyond simply looking at objects on display. Interactive exhibits also provide valuable data and insights into visitor behavior, which can be used to improve future exhibits and better understand the needs and interests of different audiences. As technology continues to change, we can expect to see even more exciting and innovative interactive exhibits in the future of exhibition design.


As the world becomes more environmentally conscious, so too does exhibition design. Exhibitors are starting to incorporate sustainable materials and practices into their designs, such as using recyclable or reusable materials, implementing energy-efficient lighting, and reducing waste.

Sustainability is becoming an gradually important consideration in the field of exhibition design. Exhibitions have traditionally been known for their heavy use of materials and energy, with many installations and exhibits being created solely for a single event before being discarded. However, with growing concerns about the environment and the need to reduce waste and carbon emissions, exhibition designers are beginning to adopt sustainable practices.

One trend in sustainable exhibition design is using recycled and eco-friendly materials. It includes everything from using recycled plastic in exhibit components to using eco-friendly fabrics for displays. Designers are also exploring ways to repurpose and reuse exhibits and materials from one event to the next, reducing waste and minimizing the environmental impact of exhibitions.

Exhibition designers also create exhibits that educate visitors on sustainability and environmental issues. It can include interactive displays that demonstrate the impact of human action on the environment, as well as exhibits that highlight solutions and innovations for creating a more sustainable future.

Overall, the trend towards sustainability in exhibition design is driven by a desire to reduce waste and environmental impact while creating engaging and memorable experiences for visitors. As more designers adopt sustainable practices, these trends will likely continue to shape the future of exhibition design.


Visitors are looking for personalized experiences that cater to their interests and needs. Exhibitors respond by creating exhibits allowing visitors to customize their experience, such as choosing their path through an exhibit or creating interactive content.

Personalization is becoming an ever more popular trend in exhibition design. Visitors want to feel like they are a part of the exhibit and can interact with it personally. It can be achieved through techniques such as touchscreens and augmented reality. For example, an exhibit may offer personalized recommendations based on a visitor’s preferences or allow visitors to create digital artwork that can be projected onto a large screen for all to see. Personalization enhances the visitor experience and provides valuable data to exhibitors about visitor preferences and behaviors. Exhibitors can use this information to tailor future exhibits better to meet the needs and desires of their audience.


Exhibitions are no longer just a collection of objects. Today’s exhibitions are designed to tell a story and create an emotional connection with visitors. Exhibitors use creative storytelling techniques, such as immersive environments and theatrical experiences, to transport visitors to another time or place and bring the content to life.

Storytelling has been an important aspect of exhibition design for years, but it’s becoming even more prevalent in the future of exhibition design. With the help of technology, exhibitions can now incorporate interactive displays that allow visitors to become part of the story. Exhibitions can use multimedia displays, such as videos and audio recordings, to create a more immersive experience that transports visitors to a different time or place. Storytelling can also be achieved through physical displays, such as dioramas or life-sized models, that create a narrative for visitors to follow. By telling a compelling story, exhibitions can capture visitors’ attention and leave a lasting impression that will keep them returning for more.

Digital Integration

Digital technology is becoming increasingly integrated into exhibition design. From interactive displays to augmented reality experiences, digital technology enhances the exhibition experience and provides visitors with a more immersive and engaging experience.

Digital integration is becoming increasingly important in exhibition design and will likely be a major trend. With the advent of technology exhibition designers can create immersive experiences that transport visitors to different worlds and periods. By combining physical and digital elements, designers can create interactive displays that allow visitors to engage with exhibits in new and exciting ways. For example, an exhibit could include an AR component that provides additional information about an object when a visitor points their smartphone at it. Alternatively, an exhibit could incorporate a VR experience that allows visitors to explore a particular historical site or experience a work of art in a new way. In addition to enhancing the visitor experience, digital integration can provide valuable data about how visitors engage with exhibits, allowing designers to refine and improve the exhibition design continually. As technology evolves, exhibition designers will have more tools to create dynamic, immersive experiences that engage and inspire visitors.

Flexible Spaces

Exhibitors are designing more flexible spaces that can be easily adapted to different exhibitions and events. It allows for greater versatility and ensures the exhibition space can be utilized fully.

Another trend in exhibition design is the creation of flexible spaces. With the rise of new machineries and changing audience needs, traditional static exhibition spaces are becoming less popular. Instead, designers create flexible and adaptable spaces that can be easily reconfigured for different events and purposes. For example, a space might be used for a product launch one day and a workshop the next. This approach allows for greater flexibility and can help maximize the use of a given space. The use of modular and flexible materials is also becoming more common, with designers creating exhibition components that can be easily gathered and disassembled. It allows for greater customization and can help reduce waste by enabling components to be repurposed for different events. The trend towards flexible spaces reflects a growing desire for exhibition designs that can evolve and adapt over time rather than being fixed and inflexible.


Exhibitors recognize the importance of accessibility and design exhibitions with a wider range of visitors in mind. It includes creating exhibits that are wheelchair accessible, incorporating sensory experiences for visitors with visual or hearing impairments, and providing multiple language options.

Accessibility is a key trend in exhibition design that has grew significant attention in recent years. Exhibitions are increasingly being designed to accommodate visitors with disabilities, including those with mobility issues, visual impairments, and hearing impairments. It includes incorporating braille signage, audio guides, and wheelchair accessibility throughout the exhibition space. In addition, designers are also incorporating inclusive design principles to create a space that is welcoming and accessible to everyone. It includes considering factors such as lighting, noise levels, and physical obstacles that may impede a visitor’s ability to engage with the exhibit fully. With a focus on accessibility, exhibitions can become more inclusive, diverse, and welcoming to a wider range of visitors, enhancing the overall experience.


The future of exhibition design is exciting and full of possibilities. With advancements in technology, a growing focus on sustainability, and a greater emphasis on personalization and storytelling, exhibitions are becoming more engaging and immersive. By considering these trends and innovations, exhibitors can create memorable and impactful exhibitions that resonate with visitors and leave a lasting impression.

While exhibition design is not typically covered in traditional computer aided interior design courses, some programs and courses focus on exhibition design. These may include museum studies, exhibit design, or experience design courses.



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