Exhibition Design: Creating an Engaging and Informative Experience for Visitors

Think Interior
6 min readMar 25, 2023

Exhibition design is critical to creating an engaging and informative experience for visitors. A well-designed exhibition can inform visitors and engage and inspire them.

It is possible to learn about exhibition design through an interior design course, particularly for those focusing on commercial or event design. These courses may cover spatial planning, lighting, graphics, and interactive design elements, which are important in creating an engaging and informative experience for visitors. Here are some key elements to consider when designing an exhibition.

Clear Concept and Message

First, start with a clear concept and message. A well-defined concept will guide your design decisions and help you create a cohesive and engaging exhibition. Consider the exhibition’s goals and what message you want to convey to visitors. The concept must reflect all aspects of the exhibition, from the layout and design to the graphics and interactive elements. One of the essential elements of exhibition design is having a clear concept and message. The concept should be based on the purpose of the exhibition, whether it’s to educate, entertain, or showcase new products. The message should be communicated through visuals, text, and interactive displays. Keeping the concept and message simple is essential, so visitors can easily understand and retain the information. Using a clear and concise tagline or slogan can help reinforce the concept and message and make it memorable for visitors. A strong concept and message will help to create a cohesive and engaging exhibition.

Consider the Layout And Flow

Next, consider the layout and flow of the exhibition. Visitors should be able to navigate the space easily and intuitively. Use signage and graphics to guide visitors and create a sense of progression through the exhibition. Consider the size and shape of the space and how you can use it to create a dynamic and engaging experience. When designing an exhibition, it’s important to consider the layout and flow of the space. Visitors should be able to move through the exhibition naturally and intuitively, with clear pathways guiding them through the space. The layout should also consider the different areas of the exhibition, such as entrance areas, interactive exhibits, and exit areas. Exhibitors may want to use techniques such as color coding or signage to help visitors navigate the space and delineate different areas and themes. In addition, designers may consider incorporating elements such as seating areas or rest areas, which can encourage visitors to spend more time in the exhibition and engage more deeply with the content. A well-designed layout and flow can enhance the visitor experience and help ensure visitors are engaged and informed throughout their visit.


Lighting is also an important consideration in exhibition design. Proper lighting can highlight key elements of the exhibition and create a mood that enhances the visitor experience. Consider using different lighting techniques, such as spotlights and backlights, to create visual interest and focus attention on important elements. Lighting plays a crucial role in exhibition design as it can greatly enhance the overall atmosphere and impact of the exhibit. Proper lighting can create a mood, highlight specific objects or areas, and even guide visitors through the exhibit. Natural light is preferred when possible, creating a more welcoming and comfortable environment. However, balancing natural and artificial light is important to ensure the exhibit is consistently illuminated throughout the day. Artificial lighting can also enhance specific features, such as highlighting a certain object or area of the exhibit. The color temperature of the lighting is also important, as it can affect the mood and perception of the exhibit. Warm lighting typically creates a cozy and inviting atmosphere, while cool lighting can create a more modern and dramatic effect. Lighting should also be adjustable to accommodate changes in the exhibit over time. Additionally, the positioning of the lights should be carefully planned to avoid creating harsh shadows or glare, which can be distracting and uncomfortable for visitors. Proper lighting in exhibition design can greatly enhance the visitor experience and the exhibit’s impact.

Incorporating Interactive Elements

Incorporating interactive elements can also enhance the visitor experience. Interactive exhibits can help visitors engage with the content more meaningfully and create a memorable experience. Consider using technology, such as touchscreens and virtual reality, to create interactive exhibits that are both informative and engaging. Incorporating interactive elements into exhibition design can enhance the visitor experience and create a more engaging and memorable event. Interactive elements can take many forms, including touchscreens, interactive projections, and virtual and augmented reality. By allowing visitors to participate in the exhibition actively, they can become more invested in the content and retain the information more effectively.

One effective way to incorporate interactive elements is through touchscreens or interactive displays. These can be used to showcase videos, animations, or interactive games that give visitors a deeper understanding of the subject. By allowing visitors to control the content they interact with, they can engage more fully with the material and create a more personal experience. Another way to incorporate interactive elements is through virtual and augmented reality. These technologies allow visitors to immerse themselves in a virtual world that replicates the real world or provides a unique perspective on the subject matter. For example, a virtual tour of a museum or historical site can provide visitors with a more immersive experience and allow them to explore areas that may not be accessible in person. Augmented reality can overlay information and graphics onto real-world objects, providing visitors with additional information and enhancing their understanding of the subject matter.

Graphics and Visual Elements

Graphics and visual elements are also critical in exhibition design. Well-designed graphics can communicate information clearly and enhance the overall aesthetic of the exhibition. Consider using a variety of graphic elements, text, images, and diagrams to convey information and create visual interest. Graphics and visual elements play a significant role in exhibition design as they attract and engage visitors. They can be used to communicate information and ideas effectively and help create a memorable experience for visitors. Graphics and visual elements include images, diagrams, illustrations, and typography. These elements should be carefully chosen to match the exhibition’s theme and concept and should be easily understood by visitors of all ages and backgrounds.

One of the essential considerations when incorporating graphics and visual elements in exhibition design is size and placement. The graphics should be large enough to be visible from a distance but not too big to overpower the exhibit’s main message. The placement of the graphics should also be strategic, ensuring that they are in the visitor’s line of sight and complement the exhibit’s flow.

Consider the Overall Atmosphere

Finally, consider the overall atmosphere and ambiance of the exhibition. Music, sound effects, and even scents can enhance the visitor experience and create a memorable impression. Consider using these elements strategically to enhance the visitor experience and create an immersive and engaging exhibition. Creating an engaging and informative atmosphere is essential in exhibition design. The overall atmosphere should be carefully considered to ensure visitors feel welcomed and comfortable while engaging with the exhibit’s content. The atmosphere can be enhanced through music, scent, and even temperature control. The exhibit’s theme and intended audience should also be considered when creating the atmosphere. For example, an exhibit designed for children may require brighter colors and playful elements to capture their attention. In contrast, an exhibit designed for adults may require a more sophisticated and calming atmosphere to encourage reflection and engagement. Ultimately, the atmosphere should reflect the exhibit’s content and inspire visitors to learn more about the presented topic.


Exhibition design is critical to creating an engaging and informative experience for visitors. Considering the concept, layout, lighting, interactive elements, graphics, and atmosphere, you can create an exhibition that informs visitors and engages and inspires them. Incorporating interactive elements like technology and hands-on activities can further engage visitors and create a memorable experience. Graphics and visual elements are also important in conveying information and creating a cohesive design. Finally, the overall atmosphere of the exhibit, including its colors, textures, and overall mood, can contribute to its success in engaging and informing visitors. By considering all these elements, exhibition designers can create a dynamic and memorable experience for visitors.

Some home interior design schools online also offer short-term workshops or online courses specifically focused on exhibition design. These programs can provide the necessary knowledge and skills to create an engaging and informative visitor experience.



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