“Discovering Interior Design through Social Media: Maximizing Pinterest’s Potential”

Think Interior
6 min readMar 12, 2023

Interior design can be a challenging field to break into, with a complex set of principles, techniques, and trends to master. However, with the rise of social media stages like Pinterest, it has always been challenging to access a wealth of inspiration, tips, and tutorials to learn interior design.

Learning about using social media to learn interior design through an interior design diploma program is possible. Many interior design diploma programs include digital media and marketing courses covering social media strategy, content creation, and analytics. These courses can give students the skills and knowledge to use social media platforms like Pinterest to learn and showcase their interior design work. In this article, we’ll explore the power of Pinterest and how to use social media to become a better interior designer.

Visual Search Engine

First and foremost, Pinterest is a visual search engine allowing users to search for and save images, articles, and videos related to interior design. Users can easily organize and categorize their ideas by creating boards and saving images related to specific themes or projects, making it an excellent tool for brainstorming and planning. Moreover, Pinterest’s algorithm can suggest similar content, allowing users to discover new ideas and trends in interior design. A visual search engine is a type that allows users to search for content based on images rather than text-based questions. Visual search engines use device knowledge algorithms to analyze the features of images and identify their contents, enabling users to find similar or related images. Visual search engines are becoming increasingly popular in many industries, including e-commerce and interior design, as they provide an easy way to find inspiration and products based on a user’s visual preferences. Visual search engines like Pinterest Lens can be handy for interior designers, as they allow designers to search for images related to specific colors, textures, or materials. By using visual search engines, interior designers can quickly and easily find inspiration and ideas for their projects and stay up-to-date with the latest trends and techniques in the industry.

Follow Designers

One of the best ways to use Pinterest for interior design is to follow designers, influencers, and brands in the industry. Following these accounts, users can stay up-to-date with the latest trends, techniques, and products. Many designers and influencers share their projects, tips, and tutorials on Pinterest, providing valuable information and inspiration for aspiring interior designers. Following designers on social media platforms like Instagram or Pinterest can be a valuable resource for interior designers looking to learn and stay inspired. By following established designers or up-and-coming talents, designers can keep up with the industry’s latest trends, techniques, and products. Following designers can also provide insights into their design processes, inspirations, and project highlights, which can help inform and guide designers in their work. Moreover, following designers can also be an opportunity for networking and collaboration, as designers can connect with others in the industry and partner on projects or exchange ideas.

Variety Of Features

In addition to following accounts, Pinterest also offers a variety of features that can help users learn interior design. One such feature is Pinterest Lens, a visual search tool allowing users to take pictures of an object or room and find similar images on Pinterest. It can be a valuable tool for finding inspiration and learning how to create cohesive design schemes. Interior design software has various features that help designers plan, visualize, and execute their projects. These features include 2D and 3D design tools, room planners, color schemes, material libraries, lighting simulations, and even augmented reality capabilities. 2D and 3D design tools allow designers to create detailed floor plans, elevations, and renderings of their designs, which can help to communicate their vision to clients or team members. Room planners enable designers to experiment with different furniture arrangements and layouts, while color schemes and material libraries provide inspiration and options for finishes and furnishings. Lighting simulations can help designers test different lighting scenarios and create the desired ambiance for a space.

Search Function

Another valuable feature of Pinterest is its search function, which allows users to search for specific terms or keywords related to interior design. Users can discover new ideas and inspiration for their projects using targeted search terms. The search function is an essential feature of interior design software that allows designers to quickly and easily find the products, materials, and finishes they need for their projects. The search function can find specific items by name, type, color, or other attributes, making it easy to source the right products for a particular design scheme. Additionally, the search function can help designers find similar products or alternatives, allowing them to compare and choose the best option for their project. Some interior design software even includes a search function that scans multiple retailers and suppliers, providing designers various options and pricing.

Collaborate with Others

Pinterest also allows users to collaborate with others, making it an excellent tool for group projects or collaborations. By creating a shared board, users can work together to collect a Pinterest is not only a platform for inspiration and ideas but also a valuable resource for sourcing products and materials for interior design projects. Many brands and retailers have Pinterest accounts sharing their latest products and promotions. By following these accounts, interior designers can stay up-to-date with the latest products and trends in the industry and discover new sources for materials and supplies. Collaboration is a critical aspect of interior design projects. Interior design software can facilitate this process by allowing designers to collaborate with clients, team members, and other stakeholders in real-time. Many interior design software platforms include collaboration features, such as sharing design files, comments, and annotations, making working together easy on a project. Designers can share their designs with clients or team members, who can provide feedback or suggest changes directly in the software.

Create Mood Boards

Another way to use Pinterest for interior design is to create mood boards. Mood boards are a collection of images, colors, and textures that help to convey a specific mood or theme for a project. By creating a mood board on Pinterest, interior designers can easily organize their ideas and communicate their vision to clients or team members. Mood boards can also serve as a project’s starting point, helping designers establish a cohesive design scheme and select materials and finishes that fit the desired aesthetic. Mood boards are an essential tool in interior design that help designers communicate their design vision and ideas to clients and team members. Interior design software includes features that make it easy to create digital mood boards that can be customized and shared. These features allow designers to curate images, textures, colors, and materials into a cohesive visual representation of their design scheme. Mood boards help explore different design directions and experiment with various styles, color palettes, and materials. They can also help clients and team members visualize the final design and provide feedback.

Networking and Building a Community

Pinterest can also be a valuable tool for networking and building a community within the interior design industry. By participating in group boards or forums, interior designers can connect with other professionals, share their work, and collaborate on projects. Networking on Pinterest can also lead to new business opportunities, as designers can connect with potential clients and partners. Networking and community building are essential for interior designers who want to grow their careers and learn from others in the industry. Interior design software can help designers connect with other professionals, share their work, and build relationships. Many interior design software platforms include social features that allow designers to connect with others in the industry, share their work, and receive feedback. These features can also help designers build a community who can offer support, advice, and inspiration. Additionally, some interior design software includes features that enable designers to showcase their work to potential clients or employers, helping them to expand their reach and build their reputation. By networking and building a community, interior designers can stay informed with the latest trends and best practices, find new opportunities for collaboration and partnership, and grow their careers.

Conclusion

Pinterest is a powerful tool for learning interior design, providing inspiration, tips, and tutorials. By following designers and influencers, using Pinterest Lens, and collaborating with others, users can learn the fundamentals of interior design and stay up-to-date with the latest trends and techniques. Whether you’re a beginner or an experienced interior designer, Pinterest is a valuable resource that can help you take your skills to the next level.

An interior design course for beginners offers workshops or seminars on using social media for professional development. These can give students practical advice and tips for building their online presence and connecting with others in the industry.

--

--

Think Interior

Think Interior provides you with the highest standards of education in interior design to enhance your ability of creating ideas.